Small Business Website & Online Presence Blog
9 Business Website Design Mistakes and How to Avoid Them
Are you happy with how your business website looks? If you are, that’s great—but it may not help you as much as you think. See, the primary purpose of a website isn’t to look good, but to convert users. Unfortunately, this is easier said than done. Studies show that only 22 percent of businesses are…
Your Guide to Conversion Rate Optimization Tools
The average website’s conversion rate is less than 3%. But top companies can transform that into a rate of around 15%. Think about all those sales and customers you miss simply because your website isn’t optimized correctly. The good news is you can get back on top of the game and ahead of the competition…
The Beginner’s Guide to Getting a Website
Did you know that 71% of all businesses have some kind of website? This is a massive increase from around 50% just a few years ago. Small businesses around the world are embracing affordable website hosting to maximize their reach online. While social media has allowed small businesses to thrive, pairing this with a well-designed…
Graphic Greatness: 6 Ways That Video and Image Content Can Boost Your Brand
Did you know that six out of ten people prefer online video content to television? You may think that text-based content is the only way to go, but you’d be wrong. Video content and image content can be powerful when promoting your brand. In fact, using video and images can help create a personal connection…
8 New Website Trends in 2022
That your business needs a website is unquestionable, but a website must meet the current needs of your target audience to do you any good. You need to stay on top of website trends to deliver a superior user experience. Whether you plan to launch a new website in 2022 or want to spruce up your existing…
7 Popular Website Ideas for Small Businesses
Did you know that 76% of customers search for a company’s online presence before visiting the physical store? Undoubtedly, an optimized online presence has become increasingly crucial for small businesses. So, stand out from your competitors and improve your website usability to reach a bigger audience and boost your sales. If you don’t know where to begin,…
8 Tips for Hiring a Professional Website Designer
Whether you’re running a small business or need a platform for your content, you’ll need a professional-looking and functional website. Web design is something that many people think they can do on their own, but it’s not as easy as it sounds. If you want to keep people on your site – shopping, reading, or…
What to Look for in an Affordable Website Platform
Did you know that approximately 25% of businesses don’t have a website yet? It shouldn’t come as a surprise that not having a business website will cause you to miss out on a large segment of your target audience. The good news is that creating an affordable website is much easier than you think — you just…
Tips to Build an eCommerce Website That Generates Sales
Did you know that thirty-five percent of people will choose not to do business with companies that have poorly designed websites? If you’ve got an e-commerce business and want to increase your revenue, it’s essential to have a great website. If you don’t have one, you’re missing out on the chance to boost revenue. Unfortunately, many…
15 Website Features That All Business Sites Need
Did you know that over 57% of consumers today will not recommend a poorly-designed website? That’s a lot of people who will never do business with you because of something as easily correctable as website design. Unfortunately, many small business owners today think that just having a website online is enough. However, this isn’t true. If you…
