7 Popular Website Ideas for Small Businesses

Did you know that 76% of customers search for a company’s online presence before visiting the physical store?

Undoubtedly, an optimized online presence has become increasingly crucial for small businesses. So, stand out from your competitors and improve your website usability to reach a bigger audience and boost your sales.

If you don’t know where to begin, don’t worry. We have some website ideas to help you out. Continue to read to learn more.

1. Implement an Online Store

A trending idea you should implement when building a website is adding an eCommerce store. Many people think that doing so can be too complex and too technical, especially in the beginning, but this is a misconception.

In the end, it should be pretty easy to use, and you’ll be able to sell any virtual, digital, or physical products that require shipping. Also, with the right platform, you can quickly accept online payments using a payment service like Paypal or Stripe.

2. Add a Podcast To Your Professional Website

You can add a podcast section on your website to promote your products. For instance, you can discuss the latest beauty trends in your podcast if you sell makeup. Do you offer a service like a marketing course? Then, talk about the latest marketing strategies (you don’t need to do it in depth).

You can certainly launch a podcast to boost your product or service brand awareness. It doesn’t matter what’s your business niche. As a bonus, you might end up eventually monetizing your podcast.

Sure, you’ll need some practice and hardware before you start recording and uploading files, but it can be a good investment.

3. Include Reviews in Your Small Business Website

Most people search for online reviews before making a buying decision. Therefore, adding customer reviews to your website is worth it.

Think about it: consumer reviews add social proof to any small business website. Your potential customer will know that they can trust you. They need this to believe you’ll deliver the product or service they’re about to purchase.

Also, client feedback will give you insights into what you can do to improve their buying experience and your product or service.

4. Add a Blog Section

Add a blog section to your website plans! After all, blogging can make it easier to get discovered through social media.

Any time you upload a blog post, you create content that can be quickly shared on LinkedIn, Twitter, Facebook, and other channels. So, it helps expose your small business to more audiences and generate leads.

Take note: a blog ensures your company stays on people’s minds and helps strengthen your audience’s need to remain updated. As a bonus, if potential customers and clients find your content engaging, relevant, and informative, they’ll be more likely to sign up for your email newsletters.

Do you want to make your audience sign up for email newsletters? Then include internal links in your call to action in your blog posts. Indeed, they’ll enjoy reading about your new products, promotions, and business updates.

5. Consider Adding a FAQ Page

The FAQ page is a convenient way to answer your clients’ most frequent questions. The ”frequently asked questions” space will allow people to know things such as: how long the shipping process takes, the return policies, product information, your business opening hours (in case you have a physical store), and so on.

In the end, it will save you time answering those same recurrent questions individually. So, provide honest answers for each one.

Also, keep in mind that your answers should be a CTA, encouraging a potential consumer to go ahead and buy your product or service.

6. Try Adding a Videos Section

There are several benefits of video marketing, including increasing conversions, building brand reach, and boosting sales.

So, leverage this type of content. You can use it to show how to use your products, your clients’ testimonials, your brand’s origin story, or a compilation of ”behind-the-scenes” moments.

Many people think that creating and editing videos is hard, but that’s a misconception. In fact, you can find businesses that make decent, professional videos with a mic, a smartphone, and some basic video editing.

Sure, if your branding video looks like one made at home, it might be worth hiring assistance from a professional. Otherwise, you can do it in-house.

Do you want to try it? Then upload a video to your website. It shouldn’t be difficult if your business already has a YouTube channel. Simply paste the youtube link, and it will embed it for you.

7. Portfolio Section of Your Products or Services

Pictures can work wonders in terms of attracting potential customers. For instance, before and after images are particularly interesting.

Whether your business is an auto body repair shop or you sell makeup: adding good pictures will make people way more likely to buy your services or products.

Ultimately, the portfolio page showcases what you can do as a business. Plus, it helps customers find what they want.

Take Note of These Website Ideas

Now that you read these website ideas, go ahead and implement them. Think about it: one of the best ways to stand out among other small businesses is by having a great website.

So, ensure that yours is mobile-friendly, easy to navigate, showcases reviews, loads quickly, and offers top-notch customer service. Indeed, you’ll gain more online exposure and boost your business sales.

Do you need a professional website at a low monthly rate? We can help! Contact us now to find out more.

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