A recent study found that over 94% of people distrust a website if its homepage is designed badly. That’s why quality web design is crucial for any business or organization. After all, It not only grabs the attention of the consumer but it showcases your values and your mission as a business.
However, how do you create an engaging homepage? Don’t worry; with this guide, you can find out! We’ve investigated the top homepage design ideas to help you create the best landing page today.
Now, are you ready to get started? Here’s an in-depth look at a few inspirational website designs:
1. Vortic Watches
Vortic Watches has the best homepage design. Here’s how they do it: they captivate the audience’s attention with immersive imagery and behind-the-scenes videos. The company even uses its products to its advantage. For example, as you scroll, a watch scrolls with you, making the viewing process entertaining and innovative.
Throughout the webpage, there are opportunities to learn about the company, how they make their products, and the types of products they offer. The company even provides a slideshow of watches you can customize as well as photographs of previous customized watches and customer reviews.
Overall, its homepage does a great job at illustrating its values, history, and products through photographic and video evidence. So instead of creating an about page, perhaps choose a few photos or videos that capture the essence of your company.
That way, when the consumer lands on your page, they understand within seconds who you are, what you offer, your experience, and how you’ve become successful. It’ll not only earn their trust but make them intrigued as to what products or services they can purchase. You’ll sales will increase, and your customer retention will even enhance due to your straightforward branding strategy.
This company homepage is certainly unique. Once you click enter, you’re dropped into a stimulated marble course. As you scroll down, you follow the marble through its obstacle. With each path, you learn more about Wisr and the financial solutions they provide.
This marketing method is twofold: it first makes the material entertaining, and two showcases to the consumer that the company is one-of-kind and can provide out-of-the-box thinking. By wowing the customer, you gain their trust and possibly even their business.
So keep in mind what the customer would like purchasing process to look like before designing your website. For example, you can add a simple button to take them to their previous page or allow them to select their favorite items. These additions can help customers and make your site easier to use, which will lead to more sales and higher profits.
3. Bennett Tea
This homepage is a wonderful example of what you can achieve with a curated color palette, timed scrolling animations, page transitions, and creative layouts. Once you arrive, you’re immersed in the modern styling of the page with bold fonts and fun text placements.
There are even a few antidotes about the company that showcases its values, along with a large green shop button. When you click on the shop button, you’re transported to a bright and creative shop.
Now, the Bennett Tea shop only provides six tea selections, but each is perfectly crafted so users can determine if it’s worth purchasing. Unlike typical stores that use grides with product links, Bennett Tea goes all out.
They use life-size imagery of the tea box plus provide information about the taste, aroma, and a general description of each tea. Along the bottom of the page, they also include details like the weight, price, and stock of the box.
The bright colors and crisp photos not only keep viewers engaged but display the uniqueness of the store. As a result, people will prioritize purchasing the company’s items for their novelty status instead of simply buying a supermarket item.
So keep in mind the facets of your website design since they can shape a person’s perception of your business. Before you decide on your homepage, ask yourself, “what do you want your customers to think?” Do you want consumers to think your company is cool, trendy, or experienced and hardworking?
Instead of telling them straight away, let those ideas translate on your homepage. It’ll not only increase your sales but enhance your customer loyalty due to your company’s representation.
4. Sweet Dreams
Sweet Dreams features a custom homepage design containing 2d and 3d illustrations, animation effects, thorough customer reviews, and even innovative graphics. The company does a great job at showcasing its mission and products benefits before promoting the product itself. This leads the customer to be interested in the product and engaged with the website as a whole.
As the customer scrolls down, a large illustration appears with an explanation of its ingredients. These informational sections help inform customers about the product and how the product is better than others on the market.
Then as you scroll further down finally, Sweet Dreams introduces its popular product packages and current deals. By slowly introducing your product, you help build a persuasive argument for your customer. For example, you provide answers to questions like why they need the product, how it will help them, and even how it’s good for them.
As they get to the bottom of your homepage, they may not be left wowed with your content, but customers generally don’t need to be. Customers want to be informed about your company and what you have to offer; the design and anything else is just a bonus.
With that in mind, make sure you showcase your mission and your products front and center on your homepage. That information alone can earn customers’ trust and respect.
5. Patty and Bun
This website homepage design quickly grabs customers’ attention with quick video cuts of sizzling burgers, crispy fries, and ice-cold drinks. Plus, it hosts edited shots of its seasonings, drinks, and aesthetic. However, the images don’t end there.
The website splits into two when you click on the large red menu button. One side features different menu options, and the other side presents vibrant pictures of the restaurant and its food.
The site even informs customers through photos and videos. For example, the restaurants showcase their locations on an interactive map as well as include illustrations of the restaurant’s outside view for an easier selection process.
Overall, the Patty and Bun website is designed to not only grab one’s attention but keep the customer entertained and captivated throughout the viewing process. That way, customers are more likely to sign up, purchase, or reach out to the company instead of simply clicking away.
6. Ladies Get Paid
This website is straightforward, bold, and vivid; however, that’s why it works. As a financial and educational membership website, Ladies Get Paid doesn’t need to look trendy or flashy. Instead, it needs to promote strength and growth as it provides information on how to earn more and succeed in your career.
That is why, when the site loads, you see a clear and conscience branding message. Plus, you’re hit with strong visual cues like a stack of money and the phrase, level up being underlined. That way, you know you’re going places.
However, take note that while these visuals have a strong emphasis, they are not heavily implied. A picture of a stack of money and a phrase underlined is simple, sweet, and to the point.
When you create your homepage, try not to cram too many visuals on your consumers. That way you don’t force the meaning upon them; instead, let them create their own meaning for themselves.
As you scroll down, you’re met with a slideshow of different places the company has been featured or mentioned in. By highlighting these well-known companies, Ladies Get Paid is showcasing their expertise and good reputation.
Now, If your company provides a service rather than a product, one of the best things you can do is showcase reviews, customer testimonials, or on-the-job work. It not only shows the customer that your company is good at what they do but that it’s worth the time and money to get in contact with you.
Overall, Ladies Get Paid goes a great job at highlighting their strengths through a sophisticated and simplistic design. In doing so, customers will be more likely to trust the company leading to increased sales and higher customer retention.
7. Sugar + Bronzed
Sugar + Bronzed provides a clean and minimalistic take on an eCommerce website. Once the site loads, you’re popped into a sea of calming colors, with the primary two being cream and light blue.
On the top of the page, there are seamless menu features that allow you to book appointments, shop, learn about the company, and contact them. Having these buttons front and center makes it easier for the customers to find what they need.
Now, some customers get confused when they have to slide photographs to the side or have to go through a carousel of items to find what they want. Having the menu options up top simplifies the whole shopping process.
In the middle of the page rests a large photograph of a woman on the beach showing off her tan, along with a short branding message. This ad is perfectly crafted to grab the customer’s attention and make them want to shop to get that same tan.
Sugar + Bronzed does a great job at displaying what their products can do. From the picture, the customer can see that their products not only create a good tan but can moisturize the body and give it a glow.
If your company sells products, it’s a good idea to copy this strategy. For example, if you’re selling face cream, display pictures or a video of a person putting it on, or perhaps even results over a couple of days. By displaying what the product can do for the customer, the customer will be more willing to purchase it.
As you scroll down, you come across the shop. The shop can be found on different pages or on the homepage. On the homepage, products are showcased in a carousel format; that way, customers can browse the popular selections. Giving customers a peek at your popular item will give them confidence in your products, which as a result, will increase your sales.
Take Inspiration From These Homepage Design Ideas Today
Homepage design can be difficult, but thanks to this guide, it’s not anymore. With these small business examples, you can take inspiration right from the source. Whether it be using creative layouts like Bennett Tea or a minimized design like Sugar + Bronzed, you can create the perfect website design in no time.
However, keep in mind, that whatever design you create should always cater to the customer’s needs and wants. If the website is too cluttered or doesn’t effectively represent your brand, that can easily lead to a customer clicking away.
That’s why we at Decisive Sites ensure your website embodies your brand. Our experts create and maintain your website, so you don’t have to. It’s an easy way to keep a website up and running without having to worry about editing or optimizing it yourself.
Now, for more information about designing a website, contact us today. We look forward to helping your business succeed!